A Brief History of Friends
An interview with Mark Vallance, founder of Wild Country and the man who brought Friends to the world.
“The first time I saw Friends, I was absolutely gobsmacked by them. And I intuitively knew how they worked. Ray Jardine had a little bag with his prototypes in it. He pulled one out, it was a #3 Friend. He put it into my hand and I immediately triggered it and I looked around and there was a crack just behind me, and I just put it into the crack and pulled it, and I thought, ‘Wow, this is going to be revolutionary.'”